Consultation Marketing
External expertise designed to help you define, plan, and optimize your strategies to stimulate growth, improve visibility, and increase sales. I analyze the situation, identify opportunities, and support the implementation of tailored solutions.
Why hire a consultant?
By having an external perspective, I am able to see the situation clearly and help leaders take the best possible paths.
- Strategic analysis: Diagnosis of the current situation, analysis of the competition and consumer behavior.
- Planning: Development of marketing plans, digital strategies and brand positioning.
- Support for operational orchestration: Organizing the function and stakeholders to carry out marketing actions
- Performance measurement: Analyze key performance indicators (KPIs) and return on investment.
The level of involvement and complexity of each project varies from client to client. Let's discuss your project together during an initial consultation.
Zones d'expertise
OBJECTIVES, BUDGET AND MARKETING PLAN
- Based on the results and the current situation, set marketing objectives and develop a detailed marketing plan and budget with deployment steps.
KPI MARKETING
- Review existing performance indicators and identify those that need development. Advise on how to implement the indicators.
MARTECH - TECHNOLOGY STACK AND CRM
- Review the software used for marketing and sales, recommend tools to eliminate, adjust or add.
WORK ORGANIZATION AND MARKETING OPERATIONS
- Organize the team's operational mode: daily management, meeting agendas, KPI review, task assignment, project monitoring, etc.
BUILDING OR RESHAPING A MARKETING TEAM
- Analyze the team composition and propose a definition of roles and responsibilities (internal vs outsourced) based on budgets and objectives.
STRATEGIC POSITIONING OF
OF THE FUNCTION
- Analyze the value chain of the marketing service within the company. Establish an action plan to improve the impact and use of the service at the executive and strategic levels.
SALES-MARKETING ALIGNMENT
- Bringing departments closer together through collaborative dynamics, sharing objectives and results, and establishing a mobilizing management structure.
POSITIONING, BRAND IMAGE AND CONTENT PILLARS
- To support the company in its thinking, to offer advice or inspiration for its brand image (branding) and its content and communication pillars.
SIGNATURE MARKETING CONSULTING PROGRAMS
List of Services
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Christine Latour - Fractional CMO A "retainer" consulting approach in which I act as an internal partner and commercial right-hand man for a given period, on a part-time basis.List Item 4
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Marketing TONIK - OSBL A marketing consulting approach dedicated to non-profit organizations.List Item 1
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Marketing Tonik - Start-Ups Marketing support designed to meet the needs of start-up companies.List Item 2
Interested in my services?
Contact me!
Let's analyze together the best option for you during an exploratory meeting.