TONIKTM Growth
Business development
A program that combines strategy, structure, training, and individual support
For entrepreneurs, business managers or
Sales or marketing professionals seeking growth.
Goals
Inspired by the peacock, a symbol of confidence, self-expression, and radiance, this approach invites you to:
ALIGNER
- Clarify vision, ambitions, positioning
- Identify the obstacles
- Reconnecting with one's energy and distinctive strength
- Result: clarity
STRUCTURE
- Prioritize the right strategies
- Structuring a clear roadmap
- Implementing strategic decisions
- Result: direction
GET ACTIVE
- Move into action with rhythm
- Don't spread yourself too thin
- Develop the posture of an ambassador and developer
- Maintaining the excitement
- Result: momentum
DEPLOY
- Taking one's place
- Amplifier son influence
- Create a visible and deliberate impact
- Result: radiation
The TONIKTM approach
T: Terrain: Understand before acting
- Walk
- Customers: Needs, behaviors
- Competitors
- Our forces
O: Observation: Choose a direction
- Positioning
- Service offer
- Differentiation
- Target for marketing
N: Core: Build the foundations
- Identity, key messages
- Audience and groupings
- Canals
- Tools
- Structure and mechanics
I: Impulse: To set in motion
- Approaches
- SEO
- Content and Demand Generation
- Discipline
- Sales-marketing alignment
K: KPI: Measuring efforts
- Follow up
- Performance
- Readjustment
- Optimisation
Offered in small groups, or even individually, the approach aims to support teams so that they are more structured and efficient.
GROUP PROGRAM
Organized into key stages, the TONIKTM Growth program includes the following milestones
- Clarification of the business vision and objectives
- Vision and collective mobilization, game plan and reflection
- Inspirational group sessions and training
- Individual goals and action plan
- Coaching an individual
Typical duration and schedule
Spanning approximately 15 to 25 weeks depending on the group size (Min 3, Max 6 participants)
The program includes:
- Initial alignment meetings with the relevant sales manager
- Initial group workshop
- Group review of findings and the target plan
- Validation of business objectives and individual development objectives
- Individual work to prepare the action plan based on the objectives
- Tripartite meetings to establish individual action plans
- Training/Conferences (4) to choose from
- Individual coaching sessions
- Tripartite alignment at the halfway point (if needed)
- Meeting and end-of-course review
Individual program - in-company
Do you prefer to take a more individual approach? The same approach can be used, but focusing on the individual action plan.
The program includes:
- Initial alignment meetings with the relevant sales manager
- Validation of business objectives and individual development objectives for the person concerned
- Training - preparation of the individual business development plan
- Individual work to prepare the action plan
- Tripartite meetings to validate the individual action plan
- Individual follow-up and support sessions
- Tripartite alignment at the halfway point (if needed)
- Meeting and end-of-course review