Marketing TONIKTM   

Non-profit organizations

A program that combines strategy, impact communication, and business development

Optimize the marketing approach to promote the growth of public and private funding.

Goals

With Marketing Tonik™, develop a STRUCTURED growth system, a BUSINESS VISION and an impactful marketing plan, while respecting the framework of your mission.



ALIGNER

  • Clarify vision, ambitions, positioning
  • Identify the obstacles
  • Reconnecting with one's mission
  • Result: clarity


STRUCTURE

  • Prioritize the right strategies
  • Structuring a clear roadmap
  • Implementing strategic decisions
  • Result: direction



GET ACTIVE

  • Move into action with rhythm
  • Don't spread yourself too thin
  • Developing a developer mindset and leadership
  • Maintaining the excitement
  • Result: momentum


DEPLOY

  • Taking one's place
  • Amplifier son influence
  • Create a visible and deliberate impact
  • Result: radiation


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The TONIKTM approach

T: Terrain: Understand before acting

  • Walk
  • Customers: needs, behaviors
  • Competitors for funding
  • Donor/corporate giving criteria
  • My/Our distinctive strengths

O: Orientation: Choose a direction

  • Positioning
  • Service offerings, programs
  • Differentiation
  • Target audience for fundraising - donations (public, foundations, etc.)
  • Sponsorship plan or private donations

N: Core: Build the foundations

  • Identity, key messages
  • Audience and groupings
  • Canals
  • Tools
  • Structure and mechanics

I: Impulse: To set in motion

  • Approaches
  • SEO
  • Content and Demand Generation
  • Discipline
  • Sales-marketing alignment

K: KPI: Measuring efforts

  • Follow up
  • Performance
  • Readjustment
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Non-profit organization pathway

I have a particular fondness for the non-profit sector, having worked in this field and getting involved in various causes every year.


  • 5 years as Executive Director of a non-profit employability organization, partner of Emploi-Québec, the MICC and the CNESST - 200% increase in funding during my term
  • Development of the very first major public-private partnership that enabled the function of the Accès-Région Pierre-De-Saurel immigration hub
  • United Way campaign leader for over 13 years - annual campaigns exceeding $100,000
  • Support from other organizations in coaching or marketing over time
  • Responsible for philanthropy and sponsorships within multiple companies across various sectors
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Tonik 1

MARKETING AUDIT

  • Audit of the marketing OR philanthropic strategy.
  • High-level recommendations for the short to medium term to increase activities/volume/recruitment.
  • Excludes production


Starting at $2000+ tax*

*Possible mixed contributions of fees and pro bono work


Tonik 2

STRATEGIC PLANNING

  • Review of the current strategy
  • Competition review
  • Support for repositioning the medium- to long-term strategy (mission, vision, values, growth pillars)
  • Support for the Board of Directors and the CEO in group and individual formats
  • Excludes production


Starting at $5000 + tax*

*Possible mixed contributions of fees and pro bono work


Tonik 3

ABOUT THE PROJECT

  • Consulting support for the implementation of a project or marketing strategy.
  • Recommendations
  • Excludes production


Based on evaluation



Interested in this service?

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Let's analyze together the best option for you during an exploratory meeting.

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