Fractional CMO
As a fractional CMO, I act contractually as a senior marketing executive, part-time, for a specified period. I offer high-level strategic expertise without the financial burden of a full-time management position.
A right-hand man for presidents, CROs, VPs of sales, or CEOs
Why fractional CMO?
“You don’t always need a full-time senior marketing leader —
but you still need marketing leadership.”
I support leaders in structuring, optimizing and accelerating their growth by acting as a fractional CMO.
- Right level, right time: a strategic partner that brings vision and structure when the need arises: restructuring, start-up, right-sizing, maternity leave, merger-acquisition, etc.
- Strategy and Leadership: a contribution to validate and set the marketing strategy, structure growth and align actions with business objectives.
- Flexibility and long-term vision: A relationship where the number of hours dedicated can fluctuate depending on the period, but with the opportunity to return, ready and trained when needed.
- External perspective: Allows you to step back from the situation, to see the bigger picture when you sometimes feel stuck.
- Cost: less expensive than a full-time CMO
- Reference point and advisor: you avoid having to refer to a range of agencies and suppliers.
An external strategic partner that brings vision, structure and execution, at the right level and at the right time.
Modèle
The fractional CMO service takes the form of a "retainer" type agreement, for a minimum of 3 hours and a maximum of 15 hours per week, over an agreed-upon period. Often, the fractional CMO receives an email address in the company's name and publicly identifies themselves in their role within that organization.
- Availability times will be provided.
- The docking and communication mechanisms are clearly identified.
- The nature and scope of the role, the objectives, and the deliverables have been agreed upon.
- A notice period is required to terminate, modify or renew the period-by-period agreement.
Interested in this service?
Contact me!
Let's analyze together the best option for you during an exploratory meeting.