MARKETING TOOLKIT FOR MASSAGE THERAPISTS · THE STRATEGIC GUIDE
The TONIK™
approach: build and grow
your massage therapy practice
5 steps. 63 pages.
Exercises, AI prompts.
My real case study.
You excel at your craft. Here’s the plan to make it shine. Really.
In short
The exact framework that filled my schedule in less than a month: 7 to 10 clients a week, part time, starting from zero.
63 pages (in French), 5 clear steps
exercises, AI prompts and ready-to-copy templates
the kit ($27) and the Local Visibility module ($97) included
$297 credited toward any coaching package
A good massage doesn’t fill a schedule on its own.
Your training taught you to treat. It rarely taught you to:
get found on Google and by AI;
set prices you can live on;
build a brand that reflects you;
handle registration, taxes and Law 25;
know what to measure, and what to let go.
The talent is there. What’s missing is the framework.
That’s exactly what this guide gives you.
IN THE GUIDE
What you get
“Your turn” exercises
You don’t just read: you build your plan, page after page.
“In practice” boxes
My real choices and real numbers, to see the method at work.
AI prompts and checklists
To map your market, validate your name and forget nothing when starting out.
A purchase that follows you
Your $297 is fully credited toward any coaching package with me.
THE AUTHOR
Senior marketing strategist and practising massage therapist
I speak your language, and I know the reality of your treatment room.
20+ years in marketing, up to the CMO role;
HEC Montréal and Purdue University;
member in good standing of the RMPQ;
Accredited trainer with the Commission des partenaires du marché du travail du Québec.
TO GO STEP BY STEP
Start smaller
Ready-to-copy kit · $27
6 message templates and 3 AI prompts, to use today. Your $27 is fully credited toward the complete guide.
Local Visibility module · $97
25 pages to be found, chosen and recommended, on Google and by AI. Your $97 is fully credited toward the complete guide.
THE METHOD, STEP BY STEP
01
TERRAIN
Map your market, your competitors, your future clients, and yourself.
02
ORIENTATION
Find your niche, set your prices and craft a clear promise.
03
NUCLEUS
Set up the legal basics, the brand and the tools that keep the business running.
04
IMPULSE
Orchestrate the launch, feed your platforms and build your community.
05
KPI
Track a few key numbers, adjust and optimize continuously.
06
YOUR MARKETING MATURITY
See where your business stands, and what should come next.
07
YOUR BONUSES
A content plan, checklists and ready-to-copy templates.
08
YOUR 30-60-90 DAY PLAN
The order in which to implement everything, to move forward every week without doing it all at once.
CASE STUDY
July 25, 2026
CASE STUDY - NOXIUM ROCKSIDE SOREL-TRACY
Turning technical expertise into a premium brand ready to grow