In short
In short
I am working contractually as a senior marketing executive, on a part-time basis, for a specific period. This provides high-level strategic expertise without the financial burden of a full-time management position.
"You don't always need a full-time senior marketing leader — but you always need marketing leadership."
Why fractional CMO?
-
Right level, right time : a strategic partner that brings vision and structure when the need arises — restructuring, start-up, right-sizing, maternity leave, merger and acquisition.
-
Strategy and leadership: validate and set the marketing strategy, structure growth, align actions with business objectives.
-
Flexibility and long-term vision : a number of hours that can fluctuate depending on the period.
-
External perspective : taking a step back from the situation, seeing the whole picture.
-
Cost : less expensive than a full-time CMO.
-
Reference point and advisor : avoid having to refer to a range of agencies and suppliers.
Model
The fractional CMO service takes the form of a retainer agreement, for a minimum of 3 hours and a maximum of 15 hours per week, over an agreed-upon period. Often, the fractional CMO receives an email address in the company's name and publicly identifies themselves in their role within the organization.
Availability schedules communicated;
The docking and communication mechanisms are clearly identified;
The nature and scope of the role, the agreed objectives and deliverables;
A notice period to terminate, modify or renew the agreement.
In short
6
Years of experience as a
CMO
15
Years of experience in roles related to marketing strategy
9
Years in positions that combine sales and marketing
An integrated approach
My approach is based on four essential levers:
Strategy
Define where the company wants to go and what priorities will enable it to get there.
Marketing
Position the company, create value and generate growth opportunities.
Sales and Business Development
Turning opportunities into results through a structured business approach.
Leadership and organization
Create the human and operational conditions necessary to support growth.
CONSULTANT PROFILE
CMO and business development expertise at the service of your growth
My career has led me to build growth strategies and high-performing teams in Canada, the United States, and Europe, some of whose achievements are listed below:
• Hospitality & tourism : established a sales and marketing department in the US; recognized as the best sales director.
• Non-profit organization : increased funding by over 200% and responsible for the foundation of Accès-Région, the official structure for the migration of foreign workers in Sorel-Tracy
• Entertainment technology : Marketing, communications, e-commerce and business development management that supported international growth of over 300% and integrated 10 mergers and acquisitions in 7 years.
• Stage infrastructure manufacturer : Repositioning of the marketing function and development of new markets generating +$3M of new sales pipeline in less than 12 months.
I help organizations transform their ambitions into concrete strategies and their strategies into sustainable results.
To learn more
To see my detailed profile:
Download my portfolio of achievements
Check out my biography
Download my press kit
Discover my profile