TONIK™ TRAINING · COLLECTION

Marketing for
Non-Marketers

Think marketing every day, even without the title.
PDF workbooks (in French), by a CMO.

Chapitre 1 de Marketing pour les non-marketeurs : La pensée marketing au quotidien

Bureau de travail : plan marketing esquissé avec des post-it

Just been handed marketing? Here’s how to think like a marketer.

In short

A collection designed by a CMO for people who are handed marketing without marketing training. You choose your starting point, from the free test to the chapter you need.

PDF workbooks (in French), to read and fill in
CMO tips, mistakes to avoid and real cases
each chapter sold separately, then combined in the complete guide
content designed for Québec SMEs

Get Chapter 1 · $27

Page intérieure du chapitre 1 : le modèle TONIK en cinq étapes

Do you think like a marketer?

Take the free test: 15 everyday SME situations, about 5 minutes. You get:

your profile, from “Execution reflex” to “Confident marketing thinking”;
your score across the five TONIK™ steps;
your two priorities, with the Chapter 1 sections that address them.

$Christine Latour, stratège marketing et CMO fractionnaire$

THE COLLECTION

Choose your starting point

Chapter 1 · Marketing Thinking · $27

The 22-page workbook (in French) to think like a marketer, every day.

See Chapter 1

Free test

15 situations, 5 minutes: your profile across the five TONIK™ steps.

Take the test

Chapter 2 · The customer marketing cycle

Coming soon: attract, convert, retain and earn referrals.

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The complete guide

Coming soon: all chapters together, with your purchases credited.

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YOUR TRAINER

Senior marketing strategist and fractional CMO

I started alone, with no department around me. I then built marketing teams three times. This collection is what I wish I had known when I started.

20+ years in marketing, up to the CMO role;
HEC Montréal and Purdue University;
founder of Christine Latour Inc.;
Accredited trainer with the Commission des partenaires du marché du travail du Québec.