top of page

GROWTH STRATEGY CONSULTING

An external perspective on Strategy, Marketing, and Business Development.

Transform your business potential into sustainable results.

In short

In short

I offer consulting services in "retainer" mode, over the medium or long term, or in project mode, over the short term.

Growth is not built solely through more effort.

It is built with clear direction, a coherent strategy, and an organization capable of execution. Many companies reach a point where their current way of operating is no longer sufficient.

  • Sales are progressing, but in an unpredictable way;

  • Marketing generates activity, but not always opportunities;

  • The teams work hard, but sometimes in silos;

  • Leaders make too many decisions;

  • roles and responsibilities become blurred;

  • Priorities are constantly changing.

The potential is there. But the structure, alignment, or strategy needs to evolve.

That's when I come in.

AN INTEGRATED APPROACH TO GROWTH

Four essential levers

Strategy

Define where the company wants to go and what priorities will enable it to get there.

Marketing

Position the company, create value and generate growth opportunities.

Sales and Business Development

Turning opportunities into results through a structured business approach.

Learn more

Leadership, organization, and "technology stack"

Create the human and operational conditions necessary to support growth.

CONSULTANT PROFILE

CMO and business development expertise at the service of your growth

My commitment to you:

 

  • understand your challenges;

  • identify your growth levers;

  • structure your priorities;

  • mobilize your teams;

  • to transform strategy into concrete actions.

Christine-Latour-2023-FINAL-LINKEDIN-V1.jpg

CONSULTING SERVICES

Depending on your needs

Fractional marketing leadership (retainer mode)

The leadership of a CMO, over a given period, who integrates into your team and adapts to your reality.

Learn more

Project-based consultation

(à la carte)

Targeted support for a specific issue.

 

Learn more

MY AREAS OF EXPERTISE

01

BRAND IMAGE

Because the full expression of your identity, both personal and corporate, constitutes your business card to stand out.

02

POSITIONING STRATEGY

Because it is important to articulate the differentiating elements of your offer that meet customer needs, in their language.

03

MARTECH AND KPIs (technological tools)

Because in an era of AI and ultra-fast communication, having the right tools makes all the difference.

04

SALES-MARKETING ALIGNMENT

Because even if you have the best teams, if they're not aligned, you get lost and stagnate.

05

DIGITAL STRATEGY

Because having a presence on digital channels is no longer a question of relevance, but rather of survival.

06

BUSINESS DEVELOPMENT STRATEGY

Because the sales pipeline must always be filled, but above all, converted.

07

STRATEGIC COMMUNICATION AND PARTNERSHIPS

Because gaining the attention of the right audience, the right media, and finding the right partners to boost our visibility makes all the difference.

08

PROJECT MANAGEMENT - CREATIVE INDUSTRIES AND AUDIOVISUAL AND ENTERTAINMENT TECHNOLOGIES

Because my 12 years of experience in event management and entertainment technology can guide you.

CHOOSE A CONSULTANT

Why work with me?

A leader who understands the realities on the ground

Over 20 years of experience in leadership, general management, within executive teams and with boards of directors.

A profoundly human approach

University professor, manager-coach, trainer, leader of social impact organizations: sustainable results come through people.

Learn more

An openness to the world that nourishes the vision

I have studied, worked and lived internationally, including more than five years in the United States and 10 years in international management positions.

Learn more

A builder of projects and possibilities

As an intrapreneur who became an entrepreneur, I have always created initiatives, projects and partnerships that generate value.

READ

July 25, 2026
CASE STUDY - NOXIUM ROCKSIDE SOREL-TRACY

Transforming technical expertise into a premium brand ready for growth

gabcournoyer-cover.webp
August 2, 2026
CASE STUDY - GAB COURNOYER FISHING GUIDE

Transforming an entrepreneurial vision into concrete results from the very first season

LET'S TAKE ACTION

Ready to unleash your full potential ?
bottom of page