MARKETING TOOLKIT FOR MASSAGE THERAPISTS · THE FREE PREVIEW
The TONIK™
approach: the free preview
of the strategic guide
13 pages, free of charge.
The method at a glance.
The start of the Terrain step.
Want to see before you buy? Makes sense.
IN THE PREVIEW
What you’ll find
About this guide
Who it’s for, and how I built it from my own practice.
Why trust me
My background as a marketing strategist and massage therapist.
The approach at a glance
The 5 steps of the method, summarized.
The start of the Terrain step
The full table of contents, then the first pages of step 1.
THE AUTHOR
Senior marketing strategist and practising massage therapist
I speak your language, and I know the reality of your treatment room.
20+ years in marketing, up to the CMO role;
HEC Montréal and Purdue University;
member in good standing of the RMPQ;
Accredited trainer with the Commission des partenaires du marché du travail du Québec.
IN THE COMPLETE GUIDE
01
TERRAIN
Map your market, your competitors, your future clients, and yourself.
02
ORIENTATION
Find your niche, set your prices and craft a clear promise.
03
NUCLEUS
Set up the legal basics, the brand and the tools that keep the business running.
04
IMPULSE
Orchestrate the launch, feed your platforms and build your community.
05
KPI
Track a few key numbers, adjust and optimize continuously.
06
YOUR MARKETING MATURITY
See where your business stands, and what should come next.
07
YOUR BONUSES
A content plan, checklists and ready-to-copy templates.
08
YOUR 30-60-90 DAY PLAN
The order in which to implement everything, to move forward every week without doing it all at once.