In short
In short
Because no two situations are alike, this service adapts to your current needs, and the work plan is established in project mode.
4 pillars of intervention
Strategy
Define where the company wants to go and what priorities will enable it to get there.
Marketing
Position the company, create value and generate growth opportunities.
Sales and Business Development
Turning opportunities into results through a structured business approach.
Leadership and organization
Create the human and operational conditions necessary to support growth.
Why hire a consultant?
External perspective : taking a step back from the situation, seeing the whole picture.
Right investment : investment focused on need, at the right time.
Internal resource support : a strategic partner that provides expertise not available within the team.
Time optimization: takes a burden off your internal teams, giving them the chance to focus on operations.
Flexibility and long-term vision : a number of hours that can fluctuate depending on the period.
Model
The service is being implemented in project mode, following an initial assessment.
Needs validation meetings
Service offered in project mode, or in blocks of hours as appropriate
Hours dedicated to acclimating to the company and understanding the need
Periodic monitoring
End-of-term report
My experience
6
Years of experience as a
CMO
15
Years of experience in roles related to marketing strategy
9
Years in positions that combine sales and marketing
MARKETING PROJECTS - EXAMPLES
01
Objectives, budget and marketing plan
Set objectives and develop the detailed marketing plan and budget with deployment steps.
02
Marketing KPIs
Review the existing performance indicators and identify those that need development.
03
MARTECH — technology stack
Review the software used, including CRM, for marketing and sales, and suggest tools to add.
04
Work organization
Organize the team's operational mode: agendas, KPI review, roles and responsibilities, project monitoring, etc.
05
Building or remodeling a team
Analyze the team composition and propose a definition of roles and responsibilities. Support the hiring and training of resources.
06
Positioning, brand image
Offering advice or inspiration for branding and content pillars.
SALES AND BUSINESS DEVELOPMENT PROJECTS - EXAMPLES
01
Self-marketing
Learn to present your strengths and identity in a compelling and confident way.
02
Social media solicitation
Use social media platforms to prospect for potential clients.
03
CRM and sales pipeline
Organize the CRM strategy and operations to track prospecting and the sales pipeline.
04
Sales pitch and tools
Prepare a compelling sales pitch and the tools for each step of the process.
05
Marketing content strategy
Develop an expert discourse related to one's company and personal strengths.
06
Partnerships and referencing
Building a network and a business development SEO strategy.
CONSULTANT PROFILE
CMO and business development expertise at the service of your growth
My career has led me to build growth strategies and high-performing teams in Canada, the United States, and Europe, some of whose achievements are listed below:
• Hospitality & tourism : established a sales and marketing department in the US; recognized as the best sales director.
• Non-profit organization : increased funding by over 200% and responsible for the foundation of Accès-Région, the official structure for the migration of foreign workers in Sorel-Tracy
• Entertainment technology : Marketing, communications, e-commerce and business development management that supported international growth of over 300% and integrated 10 mergers and acquisitions in 7 years.
• Stage infrastructure manufacturer : Repositioning of the marketing function and development of new markets generating +$3M of new sales pipeline in less than 12 months.
I help organizations transform their ambitions into concrete strategies and their strategies into sustainable results.
Discover my profile
To learn more
To see my detailed profile:
Download my portfolio of achievements
Check out my biography
Download my press kit